Tag Archives: asia digital marketing

Tech

South Korea’s Digital Gov’t Index – Recognized as The Top Most Advanced OECD Country

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Introduction:

South Korea has been recognized as one of the topmost advanced country among OECD- Organization for Economic Cooperation and Development countries in a report which was published on 16, October 2020.

The survey included 29 member countries and four non- member countries of OECD. The country secured the first rank among 33 countries which included the United States, Australia, Switzerland, Hungary, and Mexico. It was the first-ever Digital Government Index (DGI) report published by OECD which measured the level of digitalization and transparency of public sectors in different countries of the world.


All of these countries were surveyed from 2018-2019. Among these, South Korea topped with a score of 0.742 on a 1.0 point scale, Britain came second at 0.736, the third position was secured by Colombia at 0.729 while Denmark and Japan got 0.652 and 0.645 points respectively. The rest countries secured an average point of 0.501.

Factors included in the survey:

The survey included score points of six different dimensions.

  • Digital by design
  • Data-driven public sector
  • User-driven sector
  • Proactiveness
  • Open by default
  • Overall government

South Korea gathered maximum scores in two sectors namely digital by design and open by default. They measure the integration of digital technology with the present governing processes. It also includes different data, systems, and policies shared by the government to the general public.

The country showed remarkable performance within these sectors. It also showed the extent to which digitalization has embedded in the core of government policies, reforms, and administration making it a top-notch digitalized country in the world.

The OECD appreciated the efforts of the country saying, “They have worked to build long-term foundations and strategies as a basis for digital transformation” in the report.

The interior minister of South Korea, Chin Young said in the press release that “the government’s innovative effort to promote the digital transformation of the public sector have been internationally recognized and it will try to enhance it too to lead in the post-pandemic area”

Conclusion:

Through this survey, we can conclude that South Korea is now listed as one of the most advanced countries in the world. South Korean government has made huge changes in its reforms and policies which has made a great impact on revolutionizing the whole country.

Tech

“Evolution of Artificial Intelligence in the Marketing industry”

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The underlying purpose of marketing has always remained the same. It is to indulge the customers in the products which they are selling or creating awareness of their brands among the general public. However, the strategy of marketing has changed rapidly in some years due to the arrival of artificial intelligence (AI). In the market, there are several AI tools that connect with the targeted audience boosting the sales of the brand.

 Birth of Artificial Intelligence:
In the late 2000s, AI was only found in the theoretical discussions and courses or they were thought to be only useful to large companies like Google Amazon, etc. However, in the year 2009, this stance was changed as machine learning gained the interest of the public. This sky-rocketed the growth of industries and created a great potential for these applications in the market. New algorithms were introduced.

 Adaptations in AI:
For AI to get successful, many adaptations and changes were required. Different experimental algorithms were tested and then the critical points were observed in each case. Many algorithms were rejected and few got successful after a strict trial. The key points in AI which were quite necessary were:
– Algorithms must be easy to use and understand.
– They should be target-oriented.
– A business should get improved rapidly with its use.

Different marketers applied different strategies and the outcome was common- the tech industries boosted at another level.

 AI in the Present days:
By 2017, various brands started to use AI strategies for their businesses and were quite successful. According to a Demandbase survey, by 2019, 84% of marketing and sales professionals were either using AI as part of their business or were in process of implementing their AI strategies. AI has started to become a necessity for our everyday lifestyle. These superior algorithms are proposing a quantum leap within the high quality of experiences they allow, however marketers should perceive the worth they yield.

 AI in the future:
In the future, artificial intelligence is likely to noticeably change both marketing strategies and customer behaviors. AI already has had some impact on marketing, it will exert significantly more effective in the future, and so there is still much to learn. Pursuing to the long run, we forestall an extra hybrid method, with better algorithms that take extra duty in decision making while additionally offering entrepreneurs with a better degree of management.

AI is expected to play a vital role in predicting not only what customers want to buy, but also what price to charge, and whether price promotions should be offered. Manufacturers must consequently, consider their AI-based mechanisms in line with their distinct wants and preferences, whether or not trusting the algorithms entirely, A/B testing each step of the way in which, or solely making use of machine studying if completely educated the way it works.

Irrespective of the case could be, we anticipate AI will proceed to play a significant position in how capitalists cultivate the client knowledge and produce positive outcomes.



Startups

The Future of Mobile Advertising in Asia

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Here’s why Asia is where smart mobile marketers are advertising

If you thought western consumers were always on their smartphones, think again: Asia takes mobile-reliance to a whole new level. Mobile advertising in Asia is officially the fastest growing in the world… and understanding the power of it could be key to the future of mobile ads for Western companies.

A global trend report recently found that Asia leads the world in mobile ad requests, with a growth of 44% – almost twice the 23% growth of the Americas and EMEA.

It’s no surprise, given that the continent is quickly becoming a digital-first society: Asia is the world’s fastest-growing internet region, where mobile users on the average watch more weekly online video than they do the US, Canada, or Europe, and China’s multi-purpose “app for everything” WeChat boasts more than a billion monthly users, making it the world’s largest standalone app. That’s before we get to TikTok, the Beijing-based social network that has enraptured teens across the globe. Of course, with an integrated digital society comes huge opportunities for mobile advertisers.

While Korea, Indonesia, and Singapore all lead the surge in mobile engagement in Asian countries, India, in particular, is proving itself a powerful emerging market, with a huge 425% growth in mobile ad requests – far ahead of the USA’s 170% increase. At the same time, eCPM growth is being led by Singapore (154%), Japan (125%), and Australia (111%). Compare that to eCPM growth in the US of 79%, and it’s clear that while the industry is growing everywhere, it’s Asia where it is well and truly exploding.

This exponential growth is set to continue over the next five years. Mobile ad spend in Asia is expected to grow 88% over the next few years – that’s a higher rate than in North America and Europe, with the highest rates of growth within that forecast for China, India, and Indonesia. The digital economy in Asia as a whole, meanwhile, is projected to reach $200 billion by 2025. It’s big. And it’s about to get even bigger.

The unrivaled increase has a number of causes. Low-cost smartphones have made mobile connections more accessible than ever in the region, and the widespread use of smartphones has increased competition in mobile data networks – which has in turn allowed users to access internet data at lower costs. In these emerging markets, with users gaining their first internet access through their smartphone, populations are truly mobile-first, increasing the value of its mobile engagement further. As society becomes more connected, so too do its systems which rely on it, encouraging even more connectivity across the region, and greater engaged audiences all the time. It’s an unstoppable cycle, and we’re all already along for the ride.

Excitingly, the dramatic increase in Asian mobile use presents business opportunities for advertisers in the global marketplace, too – not just in Asia itself.

Companies like Seoul-based digital creative consultancy InterAd help Western companies to harness this growth for their own business, by acting as a marketing partner to increase their digital presence in Asia. Offering specialized digital marketing services, the company uses its local expertise to authentically localize businesses from all over the world for the Asian market.

The secret lies in combining local knowledge with SEO skills to attract organic traffic, as well as with SEM. This is essential in Asia, where search engines tend to prioritize paid-search over organic results. Get the mixture of digital marketing expertise and understanding of Asian consumer’s mobile habits just right, and you have the power to influence the fastest growing digital market on the planet.

In a world where the future feels more unknown than ever before, one thing is certain: companies looking for the next advertising boom should look to the east. It’s already happening – and it’s in the palm of your hand. Literally.

Written by Rebecca April May