Study: Smart speakers are increasingly common in American households

Study: Smart speakers are increasingly common in American households
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An annual study conducted by the Consumer Technology Association (CTA) recently found that smart speaker ownership in the US rose by almost 100% for a second consecutive year, the Virginia-based consumer technology trade association said on 9 May.

The CTA’s 21st Annual Consumer Technology Ownership and Market Potential Study – which examines household ownership and the intent to purchase across almost 60 consumer tech products – showed that 31 percent of US homes now own a smart speaker, despite security concerns surrounding these products.

It also found that smart appliances are now owned by 17% of households, with smart light bulbs, thermostats, home security cameras and robotic vacuums rounding out the most-owned smart home devices in 2019.

The CTA predicted that smart home devices will see the biggest gains in household adoption in the next year as first-time purchasers make up the largest proportion of prospective buyers, led by households planning to buy smart door locks, smart door bells and smart home hubs for the first time.

Among wearables, smartwatch adoption grew by five percentage points to reach 23 percent household ownership in 2019, narrowing the gap with fitness trackers, which grew four percentage points and are now owned by 29 percent of US households.

Televisions, smartphones and laptops remain the most commonly owned tech devices in American homes. Televisions were the most owned device at 95 percent household ownership, while smartphones were now owned in 91 percent of American homes – and, for a third consecutive year, had the highest combined intent to purchase among repeat and first-time purchases for the next year.

American households adopted wireless earbuds and headphones in greater numbers over the last year, the survey found, with growth outpacing their wired counterparts – and can be found in almost half of all US homes. They are expected to outplace wired products “very soon”.

“Americans are embracing AI tech in the home at unprecedented levels,” Steve Koenig, vice president of research at CTA, said in a statement. “The dramatic rise in household ownership of intelligent devices like smart speakers shows American consumers endorse the benefits and convenience of artificial intelligence and voice recognition to help them with everyday tasks.”

“Innovation is spurring demand for emerging technologies and driving consumers to upgrade existing devices,” he added. “The paradigm in consumer technology is rapidly evolving to a new IoT – The Intelligence of Things. AI, voice recognition, sensors, wireless connectivity and more are bringing greater capabilities and convenience to consumers.”

CTA’s 21st Annual Consumer Technology Ownership and Market Potential Study was administered as an online survey among 2,608 American adults (18+) between 7-14 March 2019. It is designed and formulated by CTA Market Research. The complete study is available for free for CTA member companies or purchase here.

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