All posts by Rohma Azeem

Tech

Samsung Galaxy Store New Design, Focuses On Games

Leave a comment

Introduction:

Recently, Samsung has redesigned its Galaxy store and has put more focus on the gaming category. The new design is user-friendly and has several options related to gaming. The updated Galaxy store has a simple design. It will offer a list of top-rated games listing its reviews.

If you’re a gamer who is looking for downloading Fortnite then you can easily download it from Galaxy stores. According to the claims, Samsung’s Galaxy store is currently the only app store in mobiles from which you can easily download Fortnite.

After the legal battle between Apple, Google, and Fortnite, both companies removed the particular game from their devices. However, Samsung has managed to take advantage of this situation too.

New Design of Galaxy Store:

It has a nice design with two tabs on the home screen. These two options are Games and other applications. Before this, the application had many tabs such as explore, games, exclusives, etc.

Galaxy Store now also offers exclusive previews, promos, and rewards for different games. When your level gets greater in your game Samsung rewards keep getting higher. These reward points can be exchanged on the next game that is downloaded by the user.

Google Playstore Vs Galaxy Store:

Most Android users get their different applications and games from the popular google play store. However, every Samsung phone comes with a Galaxy Store downloaded on it. We can easily see that Samsung is trying to get competitive with Google Playstore. It already has been focusing more on the gaming side so that they can influence Gamers to use their app store.

Conclusion:

In early 2019, Samsung created a new look for its App Store. The company is working hard to stay in the market as Google is dominating the internet marketplace. I believe that these tricks will help Samsung’s Galaxy store to get more popularity at least among gamers.

Tech

Custom Background Option Is Now Available On Google Meet

Leave a comment

Introduction:

Google Meet is a platform developed for video conferencing and office meetings. In the distressing times of Covid-19, people have been started the use of this application daily for their work meetings and also for video-calling their staff and team members, etc.

Google is now finally introducing custom backgrounds for its Meet video conferencing platform. They announced this news in a blog post. People who use Meet in Google’s Chrome browser can easily access the feature in Chrome OS as well as on Windows and Mac laptops and desktops. However, this feature is currently not available for mobiles. Google dropped hints that mobile users can expect this feature too in upcoming months.

How to Activate Background Option?

For activating this feature you don’t need to have any browser extension. You can simply add different background images from your collection of photos or from a gallery of images provided by Google that includes landscapes, abstract art, and offices, etc.

You don’t need to worry if you can’t access this option. It may take up to a week before all Google Meet users can access the new custom background option.

Zoom and Teams Already Had This Option:

Google Meet has introduced the option as Microsoft Teams and Zoom that are the competitors in the market already allow the use of custom images for meeting backgrounds. These three have been adding different features like several people are now regularly using these applications for school, college, university, office work, etc due to the situation of the pandemic. 

Blur Effect and Real-time Meetings:

Google Meet has also added a blur effect on meeting backgrounds. They also introduced real-time captioning, low-light mode, hand-raising, and a tile view called the giant Brady Bunch screen. 49 people can display over the screen at a time through this application.

Google incorporated the option of Google Meet into Gmail in May. You can easily create meetings of up to 100 people. There is no time limit available for anyone who has a Google account.

On Thursday, Google CEO, Sundar Pichai in the Q3 earning press release said Meet now has almost 235 million daily meetings and more than 7.5 billion daily video calls.

Tech, Videos

“Ruined King” Launch Confirmed in Early 2021

Leave a comment

Introduction:

Riot forge is a popular American video game developer based in Los Angeles. They have launched many games like League of legends, Valorant, League of Legends: Wild Rift and Legends of Runeterra, etc.

Ruined King is part of the Riot Forge company. It is an enterprise that allows third-party developers to create games with the League of Legends license. Airship Syndicate has developed this game. It is the same studio that created Darksiders: Genesis.

Release of Trailer:

A trailer was released a few days back during the League of Legends World Championship. In the trailer, it was shown that the group was assembling in a tavern and then sailed towards mysterious land which was controlled by the king. 

The company has announced that League of Legends will be headed to consoles with the release of the spin-off game Ruined King: A League of Legends Story.

It is set in the world of Runeterra. Ruined King will be a single-player RPG based game.

In this game, you will go on an adventurous journey through two regions of Runeterra – Bilgewater and the Shadow Isles. A team of beloved League of Legends champions like Miss Fortune, Illaoi, Braum, Yasuo, Ahri, and Pyke is then formed.

Launch Date:

Riot hasn’t announced the actual release date but they have released a statement in which they told that the game will launch in early 2021. This game will also be available on Switch, PS4, Xbox, and PC through Steam and the Epic Games Store.

“Ruined King” will be available on PS5 and the Xbox Series. In addition to this, it will also allow the players to upgrade their previous version for free.

Leanne Loombe, the Head of Riot Forge at Riot Games also explained in a press release that “Ruined King is a great way to expand the world of Runeterra for brand new players and also for our dedicated League of Legends fans.”

Conclusion:

Riot forge has only dropped us some hints. It will soon tell us more about the Ruined King: A League of Legends Story in December 2020.

Tech

What is the Clarity Tool? A New Analytics Tool by Microsoft

Leave a comment

Introduction:

Recently, Microsoft had announced the release of its latest web analytics tool, called Clarity. Microsoft Clarity is an analytics product that is built to help website managers improve their websites.

It is a free tool that gives them a clear understanding of the users visiting their websites. All the while giving value to the privacy of users.

What do developers say about this tool?

According to the developers, they have created a tool that will help website owners to know about the modifications they should be doing on their website that will result in higher traffic on their sites.

It will show you which part of the website has the highest and lowest engagements. It also provides debugging of sites.

Benefits Of Using Microsoft’s Clarity Tool:

The following are the main advantages of using this tool developed by Microsoft.

1.    Convenient and fast:

The Clarity tool is user-friendly and will not be heavy on your websites. Even if you are not a tech geek who doesn’t know how to use the latest technologies, you can still understand how to use this tool.

This tool won’t cause unnecessary load on your page to make sure that users don’t have to wait for a long time to see your entire website.

2.    Heatmaps and session-replays:

Clarity gives wide knowledge about user behavior as it provides key tools such as heatmaps and session-replays.

Heat maps give a visual about how users interact with your website. It generally comes in two types.

  1. Click maps
  2. Scroll maps

Session-replays is capable of recording and replaying the whole journey of the user that came to your website.

It helps in understanding the pattern of upcoming traffic to your site.

3.    Insight Dashboard:

With the help of an insight dashboard, you can easily monitor the website and can manage the traffic routes.

You can see how many people visited the site and whether they got the relevant information through your website or not.

It will eventually help in managing the websites professionally.

Conclusion:

Thus we can say with clarity that the “Clarity tool” will help you in growing your business digitally while bringing traffic to your website and increasing your customers rapidly.

Every year Microsoft releases updated features for its market share to boost.

Tech

Netflix Raises Prices Of Standard and Premium Packages in the U.S

Leave a comment

Introduction:

Netflix made a great profit since the lockdown as people had been stuck in their homes due to the coronavirus.

However, as the competition is increasing in the market, Netflix announced that it is raising the prices of its standard and premium packages.

They announced that the basic plan will remain at its original price that is of $9. But the price of the standard package has been increased from $13 to $14 a month while the price of the premium package has been increased from $16 to $18 per month.

The customers that have joined it or are planning to join will have to give the updated fees. The users that already have an account will pay the fees in their next billing cycle.

Netflix raised its prices back in 2019:

The last time when Netflix raised its prices was back in January 2019 and people were expecting this to happen sooner or later.

Netflix is trying to increase the prices country by country so that their net income isn’t affected globally. Previously, they announced the change in prices in Canada, and now it’s the USA.

Increased competition:

A few years ago, when Netflix started its major competitor was Hulu in the streaming market. However, today there are many other competitors in the market which include YouTube and many other video games.

The competition is so high that in the U.S alone. Because users have many options like TikTok, Peacock, Disney Plus, HBO Max, etc. They have planned to up their game and standards so that their customers don’t go for the latter options.

Big investments cause higher prices:

Netflix is investing heavily in producing better content for their customers. But eventually, all these efforts are making the cost high and everyone is aware of it.

Analyst Ross Benes, an eMarketer says,”Netflix is still underpriced than most of its competitors”. He also added that people get “a lot of value for not a whole lot of money.”

The officials believe that these factors will make Netflix a more central platform for streaming movies and seasons.

Due to the pandemic, people can give an extra dollar or two for getting excellent services that Netflix provides to its users.

Co-Ceo of Netflix, Reed Hastings says that he is fine with losing some customers as they will eventually gain more customers due to the perks and benefits provided by Netflix.

Conclusion:

The aim of the company is to create many high-quality hits so that once people join the platform, they won’t sway to any other services in the market.

Tech

Alphabet Q3 Earnings – Revenue up by 9%

Leave a comment

Introduction:

On 30th October 2020, Alphabet, the parent company of Google, announced its quarterly earnings (Q3) report.

The company generated total revenue of $446.2 billion with a net income of $11.2 billion. Experts predicted that Alphabet will earn total revenue of $442.84 billion. However, the company’s market share grew up to 8.5%.

Let’s see how this happened.

YouTube Revenue:

YouTube revenue increased from $3.8 billion to  $5.0 billion in the Q3 report. Previously, forecasters predicted that YouTube can generate a total of $4.52 billion in the latest quarter.

However, YouTube surpassed that by 0.48 billion. The increased profit is due to the strong growth of YouTube ads.

Google Cloud Revenue:

It managed to make $3.44 billion from $2.4 billion in the Q3 report. It rose by 1% from the previous quarterly earnings. The success of Google Cloud is an achievement for the company as many deals have been made for these categories.

It includes cloud computing, software, and other services provided by Google to its users worldwide.

Other Bets Revenue:

Alphabet has many other subsidiaries that include Calico, Waymo, Wings, and many others. These are collectively known as XXVI Holdings, Inc. which we like to call ‘Other Bets’.

These subsidiaries don’t provide any major profit to the company but are a source of negative income. The company lost nearly $1.1 billion in the quarter that is higher than last year.

We can see that the financial issues of these subsidiaries are still somewhat not promising. 

Google Revenue:

The company made most of its revenue from Google with up to 99.66%. The majority of revenue that comes from Google is due to its ‘Search product’.

Sundar Pichai, the CEO of Google also said, ‘This year, including this quarter, showed how valuable Google’s founding product, search, has been to people.”

Google also earned from its other revenue that includes its hardware such as Pixel phones, Pixel books, Chrome books, etc.

The total income was seen around $5.48 billion this year from $4.05 billion compared to last year.

This increase can be due to the lockdown period when users were at home and used these gadgets for entertainment purposes.

Conclusion:

In conclusion, we can say that the Alphabet is doing a profitable business. The company has nearly a free cash flow of $11.6 billion that is appreciable.

Tech

What Will Apple Lose If Their Deal With Google Breaks Up?

Leave a comment

Introduction:

In our previous article, we talked about how much Google will suffer if their deal with Apple breaks up due to the lawsuit. However, recent analysis and statements released by officials have told us that Apple will also suffer a great loss if this Billion dollar deal with Google breaks up.


Toni Sacconaghi, an analyst for Bernstein said that “there is a risk if you play it out, that there actually could be a greater financial loss to Apple than there is for Google”


Analsyts have predicted that Apple’s revenue could decrease more 20% if the lawsuit against Google manages to break its important deal.


The lawsuits describe this deal as code red in terms of laws. They also said that Google has used illegal ways of boosting its traffic from Apple products that lead to enormous profit.

What will Apple lose?

It is quite clear that not only Google but Apple will also suffer an economic loss from this lawsuit. It is estimated that Google’s payment to Apple is nearly $8 billion to $12 billion per year. If this deal breaks up, this money won’t be paid to Apple. These earnings make up 20% of Apple’s net income. It’s quite a havoc in between both of these companies.

What is Google saying in its defense?

Google didn’t provide a logical argument in its defense. Google’s senior VP, Kent Walker said that it is easy to change the browser settings in Apple’s devices if the user wants to and all of these agreements are no different than the agreements which previous company used when distributing their software”.

Apple investors have also been asked questions regarding their iPhone 12’s sales all over the world due to pandemic situations. If something happens to this deal, both company’s economy will be at risk.

No one can say how this lawsuit will proceed. We can’t also say, how much danger Google and Apple are in right now. But it is safe to say that the Department of Justice is taking action against all the illegal things and agreements done by big tech companies. We have to wait for a long 16 month time period for the final verdict.

Conclusion:

All these big firms are playing with their customers for their own benefits and earnings. They have gradually locked us into an ecosphere of business from, which we can’t come out that easily.

Tech

List of 5 Tech Trends That Will Impact Education System In 2021

Leave a comment

Introduction:

Technology is progressing day to day as nowadays our lives depend upon these creative technologies whether it be small things like using a dishwasher or huge things like sending ships to space, we have seen everything. I would say that what we are experiencing is the start of a new era in the history of mankind.

However, there is no good in denying the fact that tech devices have impacted our daily lives greatly, and now will be the right time to start giving education to students about these technologies.

Here’s a list of 7 tech trends that will impact our whole education system in the coming years.

  1. Internet of things:

This term is used to define the physical devices which are connected and to the outer world. These devices will be the alternate for chalks, blackboards, and soft boards, just like how we all shifted to Zoom sessions in this pandemic. A time is about to come when our education will shift to virtual sessions and there will be virtual universities instead of the conventional ones.

  1. Artificial intelligence and Machine learning Technology:

AI is one of the most useful technology in the modern world. We should try to incorporate these technologies into our education system. This will turn the tables of our society as the world in which we are living today needs automated algorithms, AI-driven tools, and devices for saving time and labor.
Normally it would take many hours for a single professor to check plagiarism manually but through these efficient algorithms today this task can be done in mere minutes.

  1. Blockchain Technology:

This technology is known for its applications that help in the financial area and banking sectors. It helps in storing the information like credit hours and then issuing a diploma rather than generating a hard copy of the certificates. It is time-saving and easy to use. Massachusetts Institute of Technology is already practicing this technology as they provide virtual credentials to their alumni.

  1. Big Data:

Big data and data analytics can be used for gaining information regarding how institutions work. In the USA, many schools use this technology for various purposes such as cleaning classrooms and planning bus routes, etc. Nowadays many tools can be used for big data analysis to maintain the planned work routine of the organization.

  1. Robotics:

Many automated machines have been developed over the years that can perform tasks like humans. In education robots and AI software will help inflexible teaching and learning.
We all have heard of Alexa or Siri, these are the automated personal assistants that help us in solving our problems of daily lives.

Conclusion:

All these technologies will dominate our education system as there is a wide scope of such technologies in the future.

Tech

Why Did Microsoft’s Income Increase in Pandemic?

Leave a comment

On 27th October, Microsoft released the first-quarter financial results that ended on 30th September 2020. In the report, it was stated that Microsoft’s revenue was increased by 12% than last year with $37.2 billion. Also, the net income was increased by 30% with a total of $13.9 billion. Even in these tough times when the economy of the world is shifting, Microsoft managed to boost its growth. The aim of the company during Covid-19 was to ensure the safety of employees and providing technology and better resources for its customers.
The major profit which Microsoft secured was in the lockdown period. People weren’t going outside and to entertain themselves, they were playing video games, working from home, and connecting through video conferencing. This gave enormous benefit to the company.

Cloud Services and Microsoft Office 365:

There is no doubt in saying that Cloud services played a key factor in increasing the revenue of the company. Microsoft Office 365 consumers increased rapidly which directly increased the Office 365 revenue growth by 21%. Due to the deal with SpaceX, the revenue of Azure also increased by up to 48%. More businesses started to depend upon the cloud services which Microsoft provides to its consumers. Microsoft consumers subscribers increased to 45.3 million which is a jump of 27%.

Surface:

In addition to Cloud services and Microsoft office, Surface also played a critical role in increasing the earnings of the company. The revenue of Surface alone increased up to 37% which is a giant leap that gave Microsoft a huge boost of $1.5 billion. Even though Microsoft didn’t release any new surface products this year but they still managed to make an enormous profit from it.
Surface laptop Go device and an updated version of Surface Pro X were launched earlier in October but they will be count in the next quarter’s revenue.

Xbox:

With the increase in the gaming side, Xbox services have also increased greatly by 30% compared to the last year. Enormous numbers of gamers have used these services for entertainment purposes and to kill boredom. The company is also planning to launch its upgraded version of the Xbox Series on November 10th.

LinkedIn and Search revenue:

The revenue of LinkedIn also increased by 16% throughout these years although search revenue has decreased by 10%. The company has categorized its businesses into three types, buckets, intelligent cloud, and personal computing.

Conclusion:

Within the intelligent cloud revenue, Microsoft has managed to make a profit mainly from the Azure cloud. In business and buckets, Microsoft office 365 and LinkedIn helped a lot. In conclusion, the minds of this company knows how to benefit even in tough times and is working hard to ensure great customer satisfaction.

Tech

Tinder Launches A New Video Chat Feature

Leave a comment

Tinder is the most popular dating app for people to find persons who match their dating requirements. Many love stories have been started by using this app.


The app is always trying to upgrade its features and recently it was announced that Tinder was expanding its in-app video chat feature for users all over the world. This feature before its release was tested in different countries and after such successful experiments, the company has now decided to launch this feature globally.


This feature was previously only limited to iOS users but now this video chat feature is also available for android users.

How to use this latest feature:

We have listed the steps by which you can use this video chat feature in the Tinder app.

  • First of all, you need to navigate the messages of the person who has matched with you.
  • On the top of the screen, you will see a video icon. Tap it
  • You just need to slide the toggle and you have unlocked the video chat feature.
  • When both parties have unlocked this feature you will get an authentication message.
  • Now you can easily tap the video call option and can talk face to face with your matched person.

This feature is launched so that it could make dating easier in the era of Covid-19. Although there are many safety issues with this feature and tinder has been working for safety purposes. Now people can easily date others by staying at home. Lesser risk of getting viruses too!


Tinder knows that there can be some people who can be creepy and will abuse this feature so Tinder has announced that this feature is quite safe and trusted as it requires the confirmation of both parties for getting a video call. However, if you’re still getting stalkerish vibes from someone you can either report the person or you can ignore the calls just like a normal video call.

With the reference of stats given by App Annie, Tinder has been in the top rankings of the most downloaded lifestyle application this year. It is also in the third position on iOS in the United States.


Conclusion:

Now we have to see, whether Tinder will be able to get the trust of its users. With the cases of sexual harassment increasing day by day, it will be quite tough work for the company to manage the safety of their users.

Tech

Is The Deal Between Google And Apple in Hot water?

Leave a comment

Introduction:

In 2017, the chief executives of Google and Apple, Sundar Pichai and Tim Cook were captured having dinner at a Vietnamese restaurant. This created chaos among the Tech world as two leading Tech lords were seen sipping red wine together. During those times, both of the companies were in the middle of tense negotiations to renew one of the most profitable deals in the history of the business world. This deal was worth billions of dollars which were invested by both parties.

Why is this deal in danger?

Last Tuesday, the department of justice of the U.S filed lawsuits against Google. This is said to be the USA’s biggest antitrust cases from the previous two decades. The prosecutors say that the company has used illegal tactics to minimize the competition in web searches through all these years.


Hence the partnership between Google and Apple is in hot water.
Apple and Google are referred to as two buddies even though the chief executive of Apple has said that internet advertising which is the bread and butter of Google engages in “surveillance” of consumers. However Steve Jobs, Apple’s co-founder, once promised “thermonuclear war” on his Silicon Valley neighbor when he learned that Google was working on a rival to the iPhone.


Both of these companies have the same parent company, Alphabet inc. The parent company usually deals in such a way that will provide benefit to both, Apple and Google.
According to the Justice Department, nearly half of Google’s traffic comes from the products of Apple. However, if this deal breaks, Google will suffer a major loss in its revenue.


A former executive of Google called this situation terrifying for the company as losing Apple’s traffic will give a direct hit to Google.
This breakup will also affect Apple as the company will lose its easy money deal but certainly, it will be worse for Google. This deal is not limited to few products but it extends to all the searches done on Apple’s devices.


Conclusion:


We are waiting for these cases to be progressed so we can see whether this deal will break or both of these partners will come to another agreement for mutual benefits.

Tech

5 Cool Features of iPhone 12 that are Unique from Android

Leave a comment

The iPhone 12 release was on October 23, so the phone is now available and you’re able to buy it straight from Apple as well as a range of dealers. Nonetheless, you won’t be capable of pre-order the iPhone 12 mini until the 6th of November, which will be out on November 13.


The iPhone 12 is a more costly phone than last year’s iPhone 11, with an addition of $100 / £100 to the price; it does, though, bring some new features in the form of an OLED display, a faintly advanced camera, a better design, fast 5G, and MagSafe connectivity.


Here are 5 cool features of iPhone 12 which you won’t find in Android:

1) Fastest 5G:

It’s the first 5G iPhone. That’s right, super speeds here we come as we move in a new era of speed to enjoy things super-fast. Whether that’s transferring files in seconds rather than minutes, watching movies, or playing games, 5G is intended for people who want things faster than everyone else, which let’s face it, is everybody. 5G is still really fast when everything gets congested.

2) Ceramic screen:

Apple has altered the project this year, and that means the new iPhone is stronger than ever. It’s four times stronger in fact. That’s somewhat down to a new material Apple used called Ceramic Shield. If we’re getting practical, it’s not even glass, but nano-ceramic quartzes that are see-through. The end outcome is a phone that is super defensive before you even put a case on.

3) MagSafe charging:

Do you still plug your phone in? How old-fashioned. With the new iPhone 12 and the new MagSafe charging, attachment charging becomes quicker and stress-free. All you have to do is snap the wireless charger onto the back of the phone (it uses magnets) and you’re already charging.

MagSafe charges at the double speed of typical wireless charging plugs, and better still because it locks into place, you won’t pick up your mobile realizing it didn’t charge.

4) Fast processor:

The iPhone 12 comes with Apple’s fastest processor to date, the A14 Bionic. Not only will it help you load apps and games faster than ever before, but also handle all the new shooting abilities of the new iPhone 12. Using the new processor allows Apple to have an enhanced understanding of the pictures you are taking which means improved photos for you.

5) Dolby Vision:

If you’re a promising Hollywood director, the iPhone 12 is the first device on the earth that proposes the capability to film and edit Dolby Vision HDR tape. Video can be shot in up to 60 frames-per-second – securely more than the 24fps most chartbusters are shot at – and modified within the Photos app or iMovie.

Dolby Vision rating is processed live and continued during editing thanks to the grunt of the A14 Bionic. Apple’s professional-grade editing software Final Cut will be updated to back up Dolby Vision HDR soon and you can already replay your newest movie with an Apple TV too.

Tech

Can IoT Cybersecurity Improvement Act Bring Revolution in the Tech World?

Leave a comment

What is IoT Cybersecurity?

Internet of things namely called IoT cybersecurity is related to the safety of connected devices and networks. It gives a unique identity to every internet connection so that it becomes protected and confidential data doesn’t come at the risk of getting leaked.

IoT Cybersecurity Improvement Act of 2020

We all know that the security of IoT needs to be upgraded and should be made more secure so that hackers can’t breach the barriers. Recently, the U.S government took a notice of it and the House of Representatives passed a bill in which they set official security standards for IoT devices which these devices should meet before getting purchased by the government.
It was a bipartisan bill, so many people can criticize it yet this bill should be applauded as it raised the main concerns of lack of security and now the technologists will work hard to make these systems more secure.

Advantages:

This bill is the first big step that the government has officially taken against the every-day security breaches. It also issued a guideline from NIST in developing these IoT devices and what specific functions they should do to meet the standards.
These guidelines will be very helpful but the real question arises whether they will bring revolution in the industry? We think in future yes if these guidelines will be implemented properly then we can foresee a big impact on both the public and private sectors.


Disadvantages:

Though we appreciate the awareness this bill brought in different sectors this bill is not entirely sufficient as all the regulations will only apply to IoT devices used in federal government offices rather than being applied to every single IoT-enabled device.


What needs to be improved?

The technology sector is progressing with each passing day. Initially, campaigns and workshops must be conducted across the board of manufacturers and consumers.
Manufactures should know the dangers of these vulnerabilities and should try to find proper methods and long-term solutions for them. They should be able to find the correct way to handle these risks.
Users should also be educated about these devices and how should they be used to minimize the risk factor. Generally, people opt for cheaper devices and they should know that cheap products are never highly secured. The usage of such devices should be inhibited.

Conclusion:

Just like the progress of technology, hackers have also improved their programs and software. This is an ongoing battle and technologists must be vigilant to provide highly secured IoT devices.

Business, Tech

5 Most Valuable Tech Companies All Around The World

Leave a comment

On 25th October, Interbrand’s Annual Best Global brands 2020 report was out. In this report, all the global brands have been listed that showed the fastest growth in the market even in the tough times of this pandemic.
In this list, the majority of the brands that showed growth belonged to the technology sector.

Here’s a list of 5 most valuable Tech companies from all around the world.

Apple:

Apple Inc. is an American-based multinational technology company that develops and sells software and electronic products. According to the report of Interbrand, Apple’s market value was up to 322,999 million dollars. It showed a 38% growth in the market. There isn’t a single person who hasn’t heard the name of this largest tech company in the world. They have launched more than 25 products including iPhone which was the most successful one.


Amazon:

Amazon has now become one of the biggest E-commerce markets over the years. According to the report, this giant company value was increased even in the era of Covid-19 where the retailers were suffering losses. The brand value was 200,667 million dollars with almost 60% growth in 2020. Amazon made the largest growth among all the companies on this list.

Microsoft:

Microsoft is a U.S based Tech company that works with software and related products. Recently it also collaborated with Space X for linking their azure cloud to Starlink’s satellites. In this report, it was seen that the market value of Microsoft was increased to 166,001 million dollars which is a huge success. The company showed a 53% increment in the year 2020.

Google:

The title of the world’s best search engine belongs to Google due to its efficient tools and constant successful strategies. It has been a problem solver for users in their daily lives. We all can’t thank enough Google for saving our precious time. We all have been through the time where we have googled our questions to know the answers. Hence we usually say, If you don’t know something, just Google it!
The report stated that Google’s brand value was up to $165,444 million. Although the market value decreased by 1% in the year 2020. Yet the company is working endlessly to manage its products and customer satisfaction. To me, the key point of Google’s success is its habit of evolving and updating its features and products.

Samsung:

A South Korean multinational brand, Samsung’s market value was listed as $62,289 million. Most people don’t know that this company was founded 82 years ago initially as a trading company. It expanded over the years and is now one of the most renowned companies all over the world. The brand showed a growth of 2% in 2020. It also moved up one place in the ranking.

Crypto

The Rise of AI and Automation in Marketing Industry

Leave a comment

What is marketing automation?

Marketing automation is just compelling software to preset marketing tasks. Many marketing sections automate repetitive jobs such as email marketing, social media posting — not just for the sake of competence, but so they can deliver a more modified experience for their clients. The technology of marketing automation makes these tasks much easier.


What are marketers doing with AI?


Marketing companies focus on advertising automation and optimization, i.e. chatbots for service and helping in sales, and content personalization. 1.82 billion people globally are estimated to use a chat app in 2018 and by 2020, clients will achieve 85% of their connection with the enterprise without interacting with a human.


What do leading consultants have to say about the usage of AI and automation in marketing?

• McKinsey and Firm:


As per an article by McKinsey & Firm, organizations presenting know-how to gross sales can determine ways in which ship double-digit features in return-on-investment. McKinsey & Firm additional states that automation is achievable in 30% of gross sales actions.


Organizations that took on gross sales automation continuously report a rise in customer satisfaction, effectivity improvements of 10 to 15%, and gross sales improve.

• Accenture:


Accenture graphed 2,000 customers globally, out of which 70% count on that knowledge will play a significant position in their lives within the following three years. Around 83% of bigger than 6,000 companies agreed that experience is a vital part of human expertise.


As per the review, 76% of executives strongly agree that companies must re-engineer skills that carry knowledge and prospects communally in a human-centric technique.

• PwC:

As per PwC, AI will give as much as US$15.7 trillion to the international financial system by 2030. However, in line with PwC’s 2020 AI Predictions Report, there’s a sharp failure within the range of managers you’re arranging to implement AI company-wide in 2020.


Merely 4% are planning to organize experience as in comparison with 20% final 12 months. 90% of the graphed managers moreover consider that AI gives extra substitutions than risks.


• Bain and Firm:


As per Bain and Firm, many establishments are scheduling to spread their reserves in automation after the arrival of coronavirus. The most latest AI survey by Bain and Firm evaluated that companies that make use of AI have been 4.2 more likely to have entry to upfront tools and applied sciences than the others.

The products also confirmed that 90% of tech managers take into account AI and machine studying as significances.
As per them, a combination of AI and machine studying into their product strains and companies is necessary. Executives choose using AI to cut back prices and purchase new prospects.

Conclusion:


AI and automation will be the forerunners in taking new ideas from spark to flame and exceed the present levels of inventiveness.

New methods of storytelling will appear as we influence more media platforms and this is when we are just getting started with AI. Many main companies are already leveraging AI and automation to produce new marketing policies.

Business, Tech

Microsoft And SpaceX Collaboration

Leave a comment

On Tuesday 20th October 2020, it was announced that Microsoft is partnering with SpaceX to connect the Azure cloud network with Musk’s Starlink satellite internet service. If you don’t know what these terms mean then let me make it easier for you to understand.


What is Starlink?

Starlink is a broad program initiated by SpaceX, Elon Musk’s company. The main goal of this program is to create an interconnected network with hundreds and thousands of satellites which will be designed in an exclusive way to deliver fast internet all over the planet.

What is Azure Cloud?

Azure Cloud is the latest service that is developed by Microsoft. Through the Azure cloud, they can easily connect satellites directly with the Cloud. This service has deepened the roots of Microsoft into space technology.

A partnership between SpaceX and Microsoft:

Space X President and COO, Gwynne Shotwell in an interview said, “The collaboration that we’re announcing today will allow us to work together and deliver new offerings for both sectors of public and private to deliver connectivity through Starlink for use on Azure”
SpaceX has launched about 800 Starlink satellites. These satellites are not enough to provide global coverage but they are giving services to some regions of the world.

Giving tough competition to Amazon and Blue Origin:

This partnership came to being as both, Microsoft and SpaceX want to give tough competition to their rivals that is Jeff Bezo and Kuiper. Amazon is currently providing a service that can connect its AWS cloud to satellites and is also working with the Kuiper which is a big competitor of Starlink. Jeff Bezo’s who is the CEO of Amazon has also personally invested in Blue Origin to tests flight and different operations done for exploration of space.
The battle of space exploration is an ongoing battle between these giant companies. In recent months, SpaceX and Microsoft have been testing different software that was required to connect Azure and Starlink.

Azure Modular Data Center:

The azure modular data center is a product that is a mobile unit with the size of a semi-trailer. With the help of Starlink’s global coverage, these modular data centers can connect with it providing cloud computing capabilities for the customers who need it under challenging environments or in remote areas where network coverage is impossible.


Tom Keane, Vice President of Azure Global said, “SpaceX is the name which people think of when they think of innovation and the evolution that’s happening to bring space technology into the 21st century”.

Microsoft’s Business Growing in Space Technology:

In addition to collaborating with SpaceX, Microsoft is also partnering with Luxembourg satellite operator SES. The company is working to connect its O3b satellite to the Azure cloud. Microsoft plans to construct Azure Global a key platform for helping scientists in space expeditions and its missions.

As Keane said, “We intend to make Azure a platform and ecosystem of choice for the mission needs of space community”.